If you are looking out for the Best SEO Techniques & trends to rank your website in 2020, then you are in the right place. Read the following article completely in order to get a clear picture of SEO and is the latest trends. Today, with the help of this article we are going to share details regarding the Top Best SEO Techniques and Trends To Rank Your Website in 2020, so without wasting any time let’s get started….
What is SEO?
SEO or Search Engine Optimization which is popularly and commonly known as SEO is the process under Digital Marketing where web pages, as well as the content, get ranked with the help of keywords and content optimization.
It is mainly the process of increasing the quality as well as quantity of website traffic by simply increasing the visibility of a website or else a web page to users of a web search engine.
SEO, on the other hand, refers to the improvement of unpaid results which is known as “natural” or “organic” results and later eliminates direct traffic/visitors as well as the purchase of paid placement.
SEO might target different kinds of searches, which consist of image search, video search, academic search, news search, as well as industry-specific vertical search engines.
Best SEO Trends & Techniques To Rank Your Website in 2020
Technical SEO and UI/UX Factors
From the past many years, search engines have progressed a lot and in chase of offering high-quality content to searchers, they do deliberately whether your page is UI/UX friendly or not.
With the basics of SEO, there are many people who avoid the technical aspects of their website. By overlooking these small features can damage the condition of your website. Just simply try to make your site look fresh with the best UI/UX. In addition to that, the design of the website should be done by keeping the site structure into consideration.
If you are really familiar with SEO then you may possibly also know that it has totally moved away from uniquely ranking a piece of content just over a few search inquiries. It is very essential for search engines for providing searchers with a page that is easily accessible and user-friendly.
Secure Websites Are a Must
However, it doesn’t seem to have much to do with SEO, but user safety is another trend that is quite significant to the website user experience. If any user visiting your webpage doesn’t feel secure then they will definitely leave the page quickly. Sometimes, the “Not Secure” warning that appears on the page might also lead them leaving the page and not to further proceed. Due to this reason, high bounce rates might possibly affect the position of that page in the organic search listing.
It’s very essential to enable HTTPS protocol for your site. HTTPS, on the other hand, gives the website that uses a secure connection that is both encrypted as well as authenticated. As per Google, HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.”
Google wants to offer its users a great browsing experience with safety and secure feel, so those that implement HTTPS may experience a little bit of SEO boost. If in case you’re trying to gather the personal details from your users on your website through a web form, then it is very crucial for you to have a responsibility for protecting their privacy in any case possible.
Enhance Websites for Voice Search
Nowadays, with the growing use of mobile devices and its latest advancements, voice searches are becoming a popular trend among internet users. These searches are not only accessible on phones, but also they can also be performed on home voice assistants like the Amazon Echo, Samsung Smart TV, Voice Pod, and so on.
By simply knowing how to enhance your website for voice search can really help you generate more organic traffic. If you understand this thing perfectly and implement conversational searches into your SEO strategy, then surely you can generate more organic traffic to your website.
Mobile Indexing At Great Level Of SEO Trends
Being in progress from 2018, mobile-first indexing got signaled where the websites together with their mobile versions were received together. Having rich with high-quality content, AMP version compatibility is essential for any website for surviving in this era of competition as well as to take over its competitors.
CTR and Dwell Time Will Turn Into Significant Ranking Factors
Nowadays, people have become used to the super-fast internet connections along with getting information at their fingertips, website as well as email click-through rates (CTR) and dwell time- known as the amount of time a person spends on a web page before bouncing out- is also going to matter even more to the success of your SEO efforts. The more time spent on a page usually specifies how pleased and satisfied a person is in finding what they are looking for. We are also expecting that the search engines are going to place greater value on dwell time in the year 2020.
Longer High-Quality Content Matters
However, it’s very important to raise the bar of quality of the content that you publish, but at the same time, you must also focus on the length of the content as well. Some studies have revealed that pages that have articles of 2,000 words or more than that, generally get more readers as compared to an article with fewer words. All those web pages that consist of longer high-quality content typically get more visibility these days.
Long contents also have additional benefits as the more time users spend on a web page, the more likely Google is going to reward that page with more organic traffic.
These were the top best SEO Techniques and trends to rank your website in 2020, hopefully, this information will be beneficial for you.
It doesn’t matter, whether you’re hiring an SEO agency, or else doing it by yourself, the greatest way to implement the right SEO plan is to learn it by yourself. And it will not even take days, weeks or months, but instead of that, you can learn it within a few hours of practice and concentration.
It’s pretty obvious that you want your website to appear in the top 5 results on search engines, and if you are looking for the same then you should look forth for: Latest Google SERP feature, Audience and user intent, Google word trends, Mobile optimization, Social media and Increase Organic Traffic.